There are dozens, if not hundreds, of mattress brands available in the US today.
With Black Friday and Cyber Monday coming up, you might be curious which mattress brands people search for the most on Google.
Before I began to research it, I suspected the results would be dominated by the big “S” brands Sealy, Simmons, Serta, and Sleep Number.
Surprisingly, only two of those brands made the top 5 for search volume.
Take a look at my findings below:
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Summary:
As you can see, Purple and Casper dominate the searches with Sleep Number in 3rd place. 4th and 5th places went to Tuft and Needle and Tempurpedic respectively.
To state the obvious, this chart is not a ranking of mattress sales or revenue. Most of these companies don’t have to report revenue because they’re not publicly traded. Â
In fact, as of 2018, online mattress sales still only account for 10% of total sales. That according to the report “E-Commerce in the Mattress Industry, 2019: A World Overview” put together by ResearchAndMarkets.com
That means the big “S” brands and Tempurpedic which sell primarily in “brick and mortar” stores are still dominating the market. I suspect that their customer base is searching for retailers instead of specific brands. Searches like “Mattress Firm” or “Denver Mattress”.
How did I come up with these numbers?
- First I compiled a list of as many mattress companies that I could find on the web. Brands I found on sites like “The Mattress Underground” and over a dozen other mattress review websites.
- Sites that didn’t focus exclusively on mattresses were eliminated from the list (ex: Ikea)Â Â
- Next I used Ahrefs Keyword Explorer to identify the highest volume keyword for each of the brands. For example: Casper’s was “Casper Mattress” and not “Casper” or “Casper Bed”
- Brands which I found had a very generic main keyword, where the search intent wasn’t clear, were also eliminated from the list (ex: Bed in a Box might be someone looking for the manufacturer bedinabox.com or they might be searching for bed in a box type mattresses which is a category in itself). Â
- I then sorted the list by average monthly Google Search volume according to Ahrefs.com
- The 20 brands with the most search volume made the final cut.
Note:
1) I mentioned earlier that I didn’t include Ikea because they don’t focus on mattresses. “Ikea Mattress” gets an average of 39k searches per month. If they were included, they’d be in 11th place. Â
2) Bedinabox.com was also not included because their brand name is synonymous with the category of bed in a box style mattresses. The search volume for “bed in a box” is 51,000. If we assumed the search intent was Bedinabox.com, that would put them in 8th place.
Here are the complete results in list format:
Brand Search Volume
Purple Mattress 437,000
Casper Mattress 341,000
Sleep Number 180,000
Tuft and Needle 136,000
Tempurpedic 113,000
Nectar Mattress 106,000
Leesa Mattress 101,000
Zinus 44,000
Lull     42,000
Saatva 42,000
Serta 37,000
Simmons 37,000
Helix Mattress 31,000
Ghostbed 28,000
Amerisleep 27,000
Bear mattress 24,000
Sealy Posturepedic 23,000
Brooklyn Bedding 23,000
Avocado Mattress 23,000
Layla Mattress 17,000
